SEO stands for search engine
optimization. It is a process which helps search engines find and rank your
site higher in search engine results. It is a process of getting free and
organic traffic to your websites through search engines. There are lot of
factors that search engine considers in order to rank for a website. Every
Search engine has their own algorithm, on which they consider which site is
most relevant to user query. So, there are lots of factors that you need to
particular about while launching a website and make sure you meet certain
guidelines. In order to rank top in search engine the first and foremost thing
should be you launch a search engine friendly website. SEO is nothing but
finding ways to increase your site appearance in web, which generally means
drive more traffic to your site.
Basic Tips for search engine
optimization
- Keywords, keywords, keywords- This plays a vital role for a website to be ranked in search engine. So be careful while selecting keywords for your site. Target the right keywords for your business.
- Search Engine Friendly Urls- Make sure that your urls are search engine friendly by naming them with clear keywords. See that your urls are easy to understand and remember.
- Avoid Flash- Do not use Flash-based site navigation tools and stay away from creating content text that is in image form
- Build upon the structure-Set up your website correctly from the day one in order for information to be easily accessible, for users as well as for search engines provide information
- Content- This is the important factor. Content is king. When writing a content make sure you are using your targeting keywords in it. Always provide quality content and do not try to spam search engines with duplicate content.
- Sitemap- This can be XML or HTML sitemaps. XML sitemap are created for search engines, this will help search engine to crawl your site easily. HTML sitemap are provided for users to discover pages easily
- Robots.txt-The robots.txt is a text file that tells search engines to exclude certain webpages from indexing.
- Enable Social Media Sharing: Enable as many social media sharing options on your website as you can. Install buttons for all the major social sites (Facebook, Twitter, and LinkedIn) and others on every important page of your website.
I hope you like this Post. Leave a comment if you have any other
suggestion about SEO
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