Keep Waiting Next Generation of Penguin Update Is just Few Away

I hope you all are aware of Google Updates like penguin, panda. These updates are mainly to improve the functionality of Google Search Engine and provide better results. Google’s Web Spam fighter matt cutts have always been trying to improve the results and trying his better to provide quality and relevant links to users depending upon user requirement. May be normal people using Google does not know much about this updates, but people in SEO field are well aware of this kind of updates. Let me explain to those who are not aware of it, Google panda update is nothing but a filter that stops the poor quality content sites from working their way to rank in Google top search results.  

                 Penguin update was first announced on April 24^th 2012. Its main aim is to target sites that do not follow Google webmaster guidelines, involve in black hat techniques like keyword stuffing, cloaking, duplicate content and link spamming. This update was initially named as “webspam update”. There have already been two additional updates since the first one. One in May and other in October. Google has indicated that the next one is on the way. Matt Cutts revealed this Friday that next update would be named as Penguin 2.0. But there have already been two updates, are you wondering about this? Yes you are right there have already been 2 updates but Matt wants to degrade previous updates as penguin 1.1 and 1.2 and upcoming release is true 2.0. So, webmasters get ready for the penguin update that’s going to hit your nose. Also get ready with the ways to recover the next coming update. All the best.